This initiative was made necessary after the parent organization, IFMSA, updated its logo in August 2021. The change in the parent organization’s style meant that Associa-Med’s logo had become outdated and lacked the boldness and clarity needed for effective communication in posts and materials.
To address this, a dedicated working group was formed to lead the rebranding effort. The project’s goal was to create a fresh, modern, and cohesive visual identity for the entire association. The team successfully designed and implemented a new logo for Associa-Med.
On October 2, 2023, Associamed unveiled a brand new logo. All of its internal committees also received redesigned logos to match the new visual identity.
The rebranding working group responsible for this initiative included:
- Azziz Baryoul
- Bettaieb Slim
- Imed Ben Bettaieb
- Mahmoud Merchaoui
- Adem Neifar
- Ezzahed Hassen
Thanks to their efforts, Associamed now has a renewed visual identity that is both contemporary and consistent, better reflecting the association’s mission and enhancing its communication across all platforms.
This rebranding effort is a powerful testament to the skill and creativity of our students, as the entire new brand identity was conceived and executed 100% by medical students.
