HPV Vaccine Campaign

Associa-Med’s HPV Vaccine Campaign

In 2025, the Tunisian Ministry of Health made a pivotal decision to include the HPV vaccine in the national immunization schedule for 12-year-old girls in schools. This vital step towards public health was, unfortunately, met with a wave of misinformation and unfounded concerns. To counter this, Associa-Med launched a comprehensive online public relations and communication campaign to ensure accurate, science-backed information reached the public.

Our comprehensive campaign was structured around six key axes: